Japan from an International PerspectiveJapan is a major player in the global economy, ranking as the world's third-largest economy. Large consumer baseWhile Japanese consumers are very demanding in terms of product and service quality, they are known for high disposable income levels and spending on quality products.Foreign investment climateThe ease of doing business in Japan ranked 29th out of 190 economies and selected cities in the World Bank's Doing Business in 2020 report.The Cabinet Office has been focusing on national investment in Japan by holding meetings to promote direct investment in Japan. Especially since Kishida took over as prime minister, this movement has accelerated.In addition, many Japanese companies, regardless size, welcome opportunities to work with foreign professionals.The attractiveness of Japan marketExcellent InfrastructureJapan got benefits from the fact of excellent quality transportation everywhere such as trains and roads. Why is it matter to do business in Japan?Online business has indeed increased, but it does not dwarf the importance of the primary sources you obtain on the actual site.Success in business does depend on if you get primary sources or not. In addition, business meetings in person are still important to Japanese professionals to build trust.Japan's five major cities - Tokyo, Yokohama, Osaka, Nagoya, and Sapporo - can be reached within three hours by Shinkansen bullet train or airplane.Meaning of success in JapanSuccess in Japan means a lot to you. As I mentioned above, Japanese customers require top-rank and quality service and products. Achieving success in Japan can also lead to success in other markets.But isn't that hard to do business in Japan?Although it is not as easy as it sounds, it is worthwhile to enter the Japanese market or to work in partnership with Japanese companies, given the size of the market and the unique technology and culture of the Japanese companies.With patience, respect, and a long-term approach, you can succeed and be rewarded.