7 Ways to Assess Your Market Potential in Japan: From Online Surveys to Local Partnerships

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  • Author nirik
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In this article, we will introduce 6 (Plus a special one) ways to assess your market potential in Japan.

1. Online survey

Online survey is a good way to gather data on consumer preferences that can be conducted on a website.

Examples: Macromill, Rakuten Insight

2. In-person survey and interview

Talking with your customers directly gives you a deep understanding of their preferences and behavior. You can obtain rich information. It is essential to have a local partner who set up an interview and can translate and help with cultural nuances during these interactions.

3. Focus group: group interview

Focus group is also an important way to get a rich insight into your customers. A moderator leads the discussion to get feedback on products and services.

Focus group is an effective survey although it is less famous in Japan.

4. Trade shows, exhibitions

Exhibitions are held weekly in Japan, especially in Tokyo, and company employees frequently attend to gather information and make connections. The largest venues are Tokyo Big Sight and Makuhari Messe. Since some of the people in charge of having booths at an event are relatively English-speaking, the difficulty level for business professionals who do not speak Japanese to gather information is considered low.

If you are not familiar, contact us. We will find some events that suit your needs.

5. Local News and Publications

Businessmen in their 40s to 60s tend to get their information from newspapers and other sources. Therefore, you can learn what they think and what the latest business trends are by reading local news and publications such as Nikkei, and The Japan Times.

6. Local partnerships

Off course, the fastest and most credible source of information is a business partner who actually works locally. They also help with language and cultural barriers.

”BETTER TOGETHER”