Industry
Manufacturing
IT / AI / IoT / Digital Transformation
Service
Project Planning and Execution
Content Creation
Event Marketing
Post-Event Follow-up
Overview
We provided end-to-end support for a Taiwanese company exhibiting in Japan, covering booth planning, on-site execution, and post-exhibition follow-up.
Following the strong results and positive feedback from the previous year’s exhibition support, we were once again entrusted with this project.
The objective was to drive new customer acquisition in the Japanese market, with inbound lead generation set as the primary KPI—a goal that was successfully achieved.
▶ View the previous exhibition support case
In addition, this initiative received high client satisfaction, leading to our continued appointment for exhibition support again in 2027.
Project Background
The client has been continuously participating in exhibitions as part of its strategy to expand new customer acquisition in the Japanese market.
Due to the strong visitor response and tangible outcomes achieved in the previous year, Nirik was asked to continue providing support for this year’s exhibition.
However, past exhibitions revealed a key challenge:
- Limited interaction with visitors
To overcome this issue, a booth design capable of creating more frequent and meaningful touchpoints with visitors was required.
Scope of Support and Key Innovations
Booth Design Improvements
Based on insights gained from last year’s exhibition, the booth design was fundamentally revised—from a flat layout to a three-dimensional structure.
By:
- Creating multiple visitor touchpoints within the booth
- Designing natural visitor flows that encourage people to stop and engage in conversation
we enabled even short interactions to more easily develop into qualified inquiries.
On-site Operations Focused on Business Opportunities
Booth operations were designed to go beyond simple product explanations.
Our team focused on:
- Providing information tailored to each visitor’s level of interest
- Identifying visitors with a high potential for business discussions
with the aim of avoiding exhibitions that end with mere business card exchanges, and instead fostering genuine commercial opportunities.
Support Including Post-Exhibition Follow-up
Our support extended beyond the exhibition itself. After the event, we handled:
- Follow-up emails with relevant materials
- Individual outreach to promising leads
- Scheduling and supporting business meetings
This ensured that connections made during the exhibition were reliably converted into the next phase of business discussions.
Our Impact
- Achieved the KPI for inbound leads aligned with the goal of new customer acquisition
- Increased visitor engagement and conversation opportunities through a three-dimensional booth design
- Approximately 30% of acquired leads qualified as SQLs (Sales Qualified Leads)
- High client satisfaction confirmed through continued engagement following the previous year’s project
As a result of these outcomes, we have been officially selected to continue supporting the client’s exhibition in 2027, demonstrating strong confidence in our continuous exhibition support model.
