{"id":1800,"date":"2026-01-16T15:27:25","date_gmt":"2026-01-16T06:27:25","guid":{"rendered":"https:\/\/nirik-global.com\/?post_type=projects&p=1800"},"modified":"2026-01-16T16:29:58","modified_gmt":"2026-01-16T07:29:58","slug":"pj12-expo-1","status":"publish","type":"projects","link":"https:\/\/nirik-global.com\/en\/projects\/pj12-expo-1\/","title":{"rendered":"2nd-Year Booth Support Driving New Customer Acquisition: Through Continuous Exhibition Support"},"content":{"rendered":"\n
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Industry<\/span><\/h3>\n\n\n\n

Manufacturing<\/span>
IT \/ AI \/ IoT \/ Digital Transformation<\/span><\/p>\n<\/div>\n\n\n\n

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Service<\/span><\/h3>\n\n\n\n

Project Planning and Execution<\/span><\/span>
Content Creation
Event Marketing
Post-Event Follow-up<\/span><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n

Overview<\/h2>\n\n\n\n

We provided end-to-end support for a Taiwanese company exhibiting in Japan, covering booth planning, on-site execution, and post-exhibition follow-up<\/strong>.<\/p>\n\n\n\n

Following the strong results and positive feedback from the previous year\u2019s exhibition support, we were once again entrusted with this project.
The objective was to drive new customer acquisition in the Japanese market<\/strong>, with inbound lead generation set as the primary KPI\u2014a goal that was successfully achieved<\/strong>.<\/p>\n\n\n\n

\u25b6 View the previous exhibition support case<\/a><\/p>\n\n\n\n

In addition, this initiative received high client satisfaction<\/strong>, leading to our continued appointment for exhibition support again in 2027<\/strong>.<\/p>\n\n\n\n

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Project Background<\/h2>\n\n\n\n

The client has been continuously participating in exhibitions as part of its strategy to expand new customer acquisition in the Japanese market.
Due to the strong visitor response and tangible outcomes achieved in the previous year, Nirik was asked to continue providing support for this year\u2019s exhibition.<\/p>\n\n\n\n

However, past exhibitions revealed a key challenge:<\/p>\n\n\n\n

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  • Limited interaction with visitors<\/li>\n<\/ul>\n\n\n\n

    To overcome this issue, a booth design capable of creating more frequent and meaningful touchpoints with visitors<\/strong> was required.<\/p>\n\n\n\n

    Scope of Support and Key Innovations<\/h2>\n\n\n\n

    Booth Design Improvements<\/h3>\n\n\n\n

    Based on insights gained from last year\u2019s exhibition, the booth design was fundamentally revised\u2014from a flat layout to a three-dimensional structure<\/strong>.<\/p>\n\n\n\n

    By:<\/p>\n\n\n\n

      \n
    • Creating multiple visitor touchpoints within the booth<\/li>\n\n\n\n
    • Designing natural visitor flows that encourage people to stop and engage in conversation<\/li>\n<\/ul>\n\n\n\n

      we enabled even short interactions to more easily develop into qualified inquiries.<\/p>\n\n\n\n

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      On-site Operations Focused on Business Opportunities<\/h3>\n\n\n\n

      Booth operations were designed to go beyond simple product explanations.
      Our team focused on:<\/p>\n\n\n\n

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      • Providing information tailored to each visitor\u2019s level of interest<\/li>\n\n\n\n
      • Identifying visitors with a high potential for business discussions<\/li>\n<\/ul>\n\n\n\n

        with the aim of avoiding exhibitions that end with mere business card exchanges<\/strong>, and instead fostering genuine commercial opportunities.<\/p>\n\n\n\n

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        Support Including Post-Exhibition Follow-up<\/h3>\n\n\n\n

        Our support extended beyond the exhibition itself. After the event, we handled:<\/p>\n\n\n\n

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        • Follow-up emails with relevant materials<\/li>\n\n\n\n
        • Individual outreach to promising leads<\/li>\n\n\n\n
        • Scheduling and supporting business meetings<\/li>\n<\/ul>\n\n\n\n

          This ensured that connections made during the exhibition were reliably converted into the next phase of business discussions<\/strong>.<\/p>\n\n\n\n

          Our Impact<\/h2>\n\n\n\n
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          • Achieved the KPI for inbound leads aligned with the goal of new customer acquisition<\/li>\n\n\n\n
          • Increased visitor engagement and conversation opportunities through a three-dimensional booth design<\/li>\n\n\n\n
          • Approximately 30% of acquired leads qualified as SQLs (Sales Qualified Leads)<\/strong><\/li>\n\n\n\n
          • High client satisfaction confirmed through continued engagement following the previous year\u2019s project<\/li>\n<\/ul>\n\n\n\n

            As a result of these outcomes, we have been officially selected to continue supporting the client\u2019s exhibition in 2027<\/strong>, demonstrating strong confidence in our continuous exhibition support model.<\/p>\n\n\n\n

            Media Coverage<\/h2>\n\n\n\n
            \nhttps:\/\/prtimes.jp\/main\/html\/rd\/p\/000000010.000142546.html\n<\/div><\/figure>\n\n\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

            Overview We provided end-to-end support for a Taiwanese company exhibiting in Japan, covering booth planning, […]<\/p>\n","protected":false},"featured_media":1789,"template":"","cross-border":[11],"service-category":[13,12],"class_list":["post-1800","projects","type-projects","status-publish","has-post-thumbnail","cross-border-world-to-japan","service-category-event-marketing","service-category-sales-support","en-US","c-entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/nirik-global.com\/wp-json\/wp\/v2\/projects\/1800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nirik-global.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/nirik-global.com\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nirik-global.com\/wp-json\/wp\/v2\/media\/1789"}],"wp:attachment":[{"href":"https:\/\/nirik-global.com\/wp-json\/wp\/v2\/media?parent=1800"}],"wp:term":[{"taxonomy":"cross-border","embeddable":true,"href":"https:\/\/nirik-global.com\/wp-json\/wp\/v2\/cross-border?post=1800"},{"taxonomy":"service-category","embeddable":true,"href":"https:\/\/nirik-global.com\/wp-json\/wp\/v2\/service-category?post=1800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}