Industry
Manufacturing
IoT
VR
Metaverse
Service
Event Support
Content & Creative
Lead Generation
Event Execution
At an event held at Tokyo Big Sight, we provided tailored exhibition support and event marketing solutions to maximize engagement and results.
By designing a strategy focused on the client’s target audience, we facilitated effective networking and attendee engagement at the booth. This approach successfully drove lead generation and enhanced the client’s sales opportunities, strengthening their market presence.
What is XR/Metaverse Industry Exhibition
XR/Metaverse Industry Exhibition is Japan’s largest exhibition specializing in services and technologies utilizing XR (AR, VR, and MR technologies) and Metaverse.
Event Planning and Strategy
We clearly defined the goals for event participation and developed a strategy to effectively reach the target audience. To highlight the most impactful products, we designed a simple and focused booth layout that maximized the appeal of the products themselves.
Additionally, we prioritized impactful product displays while carefully managing the budget. By minimizing booth size, we achieved an efficient and effective exhibition, ensuring a strong presence at the event.
Content & Creative
Our team developed a range of materials to support the event’s objectives. This included:
- Visual Materials: Designing eye-catching banners
- Video Content: Attracting the attention of the visitors
- Booth Design: Crafting simple and functional booth design
Operational Execution
From setting up the booth to managing it throughout the event, our team ensured that everything ran smoothly. This included coordinating with event organizers, managing technology setups for displays, and providing on-the-ground support to address any issues promptly.
Our Impact
Business Cards Collected: A total of 59 business cards were collected over the three days
Quality Leads: Out of the 59 contacts, 21 were identified as high-quality leads.