The importance of a localized landing page in Japanese is increasing for foreign companies aiming to enter the Japanese market. Japan has its own culture and business customs, and since English does not work in many cases, it is necessary to provide information in Japanese to approach Japanese customers or companies.Here, we would like to introduce the effectiveness of creating a localized landing page.CredibilityWhen considering business with foreign companies, Japanese companies always look at their websites to check their achievement, services, and credibility.If there is a Japanese website, it is recognized positively that foreign challengers are seriously working on the Japanese market from Japanese professionals.Differentiation from competing companiesNot all companies that are working on entering Japan have prepared Japanese websites or just an LP. They propose using Japanese materials, but we think that they are missing opportunities because they cannot appeal well to it, despite having good services.Appeal well by providing product descriptions and price lists in Japanese, providing services that comply with Japanese laws and regulations, and implementing marketing campaigns for Japanese customers that differentiate well from other companies.Information collection costWhen Japanese companies acquire information to do business with international companies, they check corporate information, services, and missions in detail from websites.In addition, when sharing information with superiors or colleagues, it is shared in Japanese, so it is difficult for information to penetrate within the company with only English sites.This is because the burden of translating into English when sharing information within the company falls on the person in charge. Unless the person in charge is extremely free, they will not bother to translate it.Conversion rate improvementBy increasing its presence in Japan, inquiries from Japanese companies will surely increase. Collaboration opportunities will increase. Companies interested in your business are not necessarily gathering information in languages other than Japanese.In particular, over 90% of Japanese professionals search in Japanese. Setting up a Japanese website is also effective as an approach to such companies.ConclusionIf you're looking to enter the Japanese market, collaborate with Japanese companies, or explore business opportunities in Japan, having a Japanese website can be highly effective. However, creating all the content in Japanese can be expensive.In this case, setting up a simple landing page (LP) can be a cost-effective solution. Once the LP is created with a relatively low budget, you can send out the service or message that you want to communicate to the Japanese market.