Introducing new services and products in public as marketing is important for companies and organizations. Small and medium-sized companies, in particular, often have limited resources, such as human and financial resources.Therefore, it is important for them to disseminate their businesses wisely. In this article, we will introduce how to effectively use a press release distribution service in Japan for marketing purposes.1. What is a press release distribution? What is a purpose of a press release?Press release distribution is a media service that distributes press releases written by companies, organizations, and sometimes individuals to various media outlets such as newspapers, magazines, TV stations, and online news sites.The purpose of a press release is to disseminate information about a company to the media and the general public. When used effectively, press releases can maximize benefits for businesses. Therefore, it is important to release appropriate information in an appropriate format at the appropriate time.2. Quality content is the key to successful marketingWhen writing a press release, it is crucial to convey your company's information clearly and concisely. Including interesting content in the title and lead sentence is also important.Without these elements, media outlets may not pick up your press release and distribute it effectively. The number of media outlets that spread your information depends on the quality of content you produce.3. Which press release distribution service should you use for marketing purposes?It depends on what kind of business yours is and which media people you want to reach prefer to see. BtoB business? BtoC business? Are your customers younger or older? But most of the time, those services work well.PR TIMES: The largest company in the industry. News agencies and television stations, as well as over 200 media outlets including major websites are partnering with them.Dream News: If you want to give it a try, we recommend this cost-effective option.These services also have you dashboard where the users figure out how many media spread and how many people watch.4. Success StoriesI would like to share two examples from my past experiences.Case 1. (BtoC)I worked for a small telecommunications company in Nagoya, Japan. We had just opened a new branch and were trying to expand our share in the area. To achieve this, we used PR TIMES for a new marketing promotion targeting potential customers and invited them to visit our new branch.As a result, around 15 large online media outlets promoted our news, and two local newspapers interviewed us about our services. Local people watched the news and shared our posts, leading to a ripple effect that boosted sales.Case 2. (BtoB)I worked on Japan's digital educational innovation called GIGA School Program, which falls under the Society 5.0 initiative. As a small IT equipment manufacturer, we developed a new product for this program and marketed and sold it to distributors all over Japan.We issued one press release to promote our product, and around 30 online news outlets posted articles about it, targeting professionals in the education industry. The news reached out to thousands of people.In conclusionUsing a press release distribution service is an effective way to promote a business, especially for foreign companies that do not yet have an office or a strong presence in Japan. We can provide advice on how to create content such as writing articles, choosing the right timing for posting, and selecting target media.Please get in touch!”BETTER TOGETHER”